Sugar Bowl

NEW ORLEANS, LA EIN: 72-0272830 Website

ESTABLISHED TO SEEK OUT, PROMOTE, FINANCE, SPONSOR, SCHEDULE, CONDUCT, AND OPERATE AN ANNUAL CALENDAR OF LOCAL, STATE, NATIONAL AND INTERNATIONAL AMATEUR AND COLLEGIATE SPORTING EVENTS IN THE GREATER NEW ORLEANS AREA AND THE STATE OF LOUISIANA, FOR THE [CONT'D ON SCH O] PURPOSE OF GENERATING TOURISM.

Financial Overview

From 2024 IRS Form 990-PF

Total Assets

$85.6M

+23.2% YoY

Annual Giving

$316K

-98.5% YoY

Grant Count

7

-36.4% YoY

Avg Grant Size

$45K

-97.7% YoY

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Financial History

Multi-year comparison from IRS filings

Revenue
Expenses
Qualifying Distributions
Net Investment Income
$0$10M$19M$29M$39M2021202220232024
Metric202420232022
Total Assets$85,640,137$69,510,500$66,510,603
Revenue$26,970,426$35,105,912$18,207,173
Expenses$20,597,232$34,079,787$20,355,304
Qualifying Distributions
Net Investment Income$3,022,835$4,270,124$3,408,207
Distributable Amount

Giving Over Time

Total grant dollars and number of grants per year

$0$5M$11M$16M$22M6 grants202111 grants202211 grants20237 grants2024

Grant Insights

How this funder distributes its grants

Top Recipients

Top 7 recipients in 2024

NEW SCHOOLS FOR NEW ORLE…$100KCOLLEGE FOOTBALL PLAYOFF…$78KBLACK COLLEGE FOOTBALL H…$50KKELLY GIBSON FOUNDATION$35KSOUTHERN YACHT CLUB$25KLOUISIANA SOCCER ASSOCIA…$23KCRESCENT CITY COUNTDOWN$5K

Grant Size Distribution

35 grants across all recorded years

15<$50K5$50–100K8$100–250K1$250–500K$500K–1M$1–5M6$5M+

Giving History

Grant recipients and amounts by year

No grants recorded for .

Who else does Sugar Bowl fund?

Explore the funder–grantee relationships behind this foundation, powered by GrantGraph™ — our database of 11 million+ funding connections.

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Key People

Officers and directors from IRS filings

Compensation Overview

From 2024 IRS filing

JEFFREY L HUNDLEYCHIEF EXECUTIVE OFFICER$877KDEREK MORELEXECUTIVE VP FOR SALES & MAR…$327KJOHN SUDSBURYSENIOR DIRECTOR OF COMMUNICA…$213KTIM SHAYSENIOR DIRECTOR OF FINANCE$193KRISA HALLSENIOR DIRECTOR OF ADMINISTR…$158KAUSTIN MARTINSENIOR DIRECTOR OF OPERATIONS$131KJEFF ROSSICHIEF OPERATING OFFICER$81K

From 2024 filing

NameTitleHoursCompensation
RICHARD C BRIEDEPRESIDENT10
WALTER F BECKER JRPRESIDENT-ELECT5
DOROTHY DOTTIE REESEVICE PRESIDENT5
RILEY BUSENLENERTREASURER5
SAM ZURIK IIISECRETARY5
LLOYD FRISCHHERTZEXECUTIVE COMMITTEE CHAIR5
ALLISON BRIEDE BADONEXECUTIVE COMMITTEE MEMBER1
JOHN JAY BATTEXECUTIVE COMMITTEE MEMBER1
THOMAS BERONEXECUTIVE COMMITTEE MEMBER1
RALPH CAPITELLIEXECUTIVE COMMITTEE MEMBER1
STANLEY J COHNEXECUTIVE COMMITTEE MEMBER1
JONATHAN FRIEDMANEXECUTIVE COMMITTEE MEMBER1
KURT W FROMHERZEXECUTIVE COMMITTEE MEMBER1
MARLIN N GUSMANEXECUTIVE COMMITTEE MEMBER1
HUDSON HIGGINSEXECUTIVE COMMITTEE MEMBER1
BRIAN A JACKSONEXECUTIVE COMMITTEE MEMBER1
RAYMOND J JEANDRON IIIEXECUTIVE COMMITTEE MEMBER1
JAY H KERNEXECUTIVE COMMITTEE MEMBER1
BETSY BECKER LABORDEEXECUTIVE COMMITTEE MEMBER1
G CHARLES CHUCK LAPEYREEXECUTIVE COMMITTEE MEMBER1
JASON LOERZELEXECUTIVE COMMITTEE MEMBER1
MONIQUE G MORIALEXECUTIVE COMMITTEE MEMBER1
JOHN L MOSS JREXECUTIVE COMMITTEE MEMBER1
JAMES WALDRONEXECUTIVE COMMITTEE MEMBER1
CAMILLE WHITWORTHEXECUTIVE COMMITTEE MEMBER1
CAROLINE C ZATARAINEXECUTIVE COMMITTEE MEMBER1
JEFFREY L HUNDLEYCHIEF EXECUTIVE OFFICER55$877,261
JEFF ROSSICHIEF OPERATING OFFICER55$81,250
DEREK MORELEXECUTIVE VP FOR SALES & MARKETING40$327,348
JOHN SUDSBURYSENIOR DIRECTOR OF COMMUNICATIONS40$213,244
TIM SHAYSENIOR DIRECTOR OF FINANCE40$193,040
RISA HALLSENIOR DIRECTOR OF ADMINISTRATION & MAJOR EVENTS40$157,842
AUSTIN MARTINSENIOR DIRECTOR OF OPERATIONS40$130,938

Geographic Focus

Where this funder has awarded grants

Grant Distribution by State

7states

Cities

AtlantaBaton RougeBirminghamClevelandCovingtonIrvingKansas CityMandevilleNew OrleansTallahassee

Data last updated March 2026. Sourced from IRS Form 990-PF filings.

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