American Association of Advertising
THE 4A'S WAS ESTABLISHED IN 1917 TO PROMOTE, ADVANCE, AND DEFEND THE INTERESTS OF OUR MEMBER AGENCIES, EMPLOYEES AND THE ADVERTISING AND MARKETING INDUSTRIES OVERALL. TODAY THE ORGANIZATION SERVES MORE THAN 600 MEMBER AGENCIES ACROSS 1,200 OFFICES (CONTINUED ON SCHEDULE O).
Financial Overview
From 2024 IRS Form 990-PF
Total Assets
$21.4M
-13.1% YoY
Annual Giving
$25K
-29.8% YoY
Grant Count
1
-50.0% YoY
Avg Grant Size
$25K
+40.4% YoY
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Financial History
Multi-year comparison from IRS filings
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $21,397,392 | $24,626,095 | $18,840,338 |
| Revenue | $19,455,856 | $18,201,629 | $16,325,912 |
| Expenses | $18,993,401 | $18,404,814 | $15,855,341 |
| Qualifying Distributions | — | — | — |
| Net Investment Income | $1,650,509 | $1,060,641 | $2,080,183 |
| Distributable Amount | — | — | — |
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 1 recipients in 2024
Grant Size Distribution
9 grants across all recorded years
Giving History
Grant recipients and amounts by year
No grants recorded for .
Who else does American Association of Advertising fund?
Explore the funder–grantee relationships behind this foundation, powered by GrantGraph™ — our database of 11 million+ funding connections.
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Key People
Officers and directors from IRS filings
Compensation Overview
From 2024 IRS filing
From 2024 filing
| Name | Title | Hours | Compensation |
|---|---|---|---|
| MARLA KAPLOWITZ | PRESIDENT & CEO | 40 | $936,120 |
| SHARON NAPIER | CHAIR | 1 | — |
| BARRY WACKSMAN | IMMEDIATE PAST CHAIR | 1 | — |
| ABBEY KLAASSEN | VICE CHAIR | 1 | — |
| VITA HARRIS | VICE CHAIR (AS OF 04/23) | 1 | — |
| CHRISTINE FRUECHTE | SECRETARY/TREASURER | 1 | — |
| AMANI DUNCAN | DIRECTOR-AT-LARGE (THRU 04/23) | 1 | — |
| AMBER GUILD | DIRECTOR-AT-LARGE (AS OF 04/23) | 1 | — |
| ANGELA STEELE | DIRECTOR-AT-LARGE | 1 | — |
| CHRISTOPH BECKER | DIRECTOR-AT-LARGE (THRU 04/23) | 1 | — |
| DEVIKA BULCHANDANI | DIRECTOR-AT-LARGE (THRU 04/23) | 1 | — |
| GINA SMITH | DIRECTOR-AT-LARGE (AS OF 04/23) | 1 | — |
| HELEN LIN | DIRECTOR-AT-LARGE | 1 | — |
| JASON GAIKOWSKI | DIRECTOR-AT-LARGE & CX COUNCIL | 1 | — |
| JOE MAGLIO | DIRECTOR-AT-LARGE | 1 | — |
| KATE MACNEVIN | DIRECTOR-AT-LARGE | 1 | — |
| LAURA MANESS | DIRECTOR-AT-LARGE | 1 | — |
| MATT HARRINGTON | DIRECTOR-AT-LARGE (AS OF 04/23) | 1 | — |
| MEGAN PAGLIUCA | DIRECTOR-AT-LARGE (THRU 04/23) | 1 | — |
| ROB SCHWARTZ | DIRECTOR-AT-LARGE | 1 | — |
| STEVE WILLIAMS | DIRECTOR-AT-LARGE & MLC CHAIR | 1 | — |
| TIM MALEENY | DIRECTOR-AT-LARGE (AS OF 04/23) | 1 | — |
| ANGELA TENUTA | CENTRAL REGION DIR. (AS OF 04/23) | 1 | — |
| JEFF KING | CENTRAL REGION DIRECTOR | 1 | — |
| KAREN SEAMEN | CENTRAL REGION DIR. (THRU 08/23) | 1 | — |
| MARK BACHMANN | CENTRAL REGION DIR. (THRU 04/23) | 1 | — |
| ANDREW GRAFF | EASTERN REGION DIRECTOR | 1 | — |
| DAISY EXPOSITO | EASTERN REGION DIRECTOR | 1 | — |
| DAVID ANGELO | EASTERN REGION DIRECTOR | 1 | — |
| KYLE ALLEN | SOUTHERN REGION DIRECTOR | 1 | — |
| SHARI DAY | SOUTHERN REGION DIR. (AS OF 04/23) | 1 | — |
| MICHELLE HEADLEY | SOUTHERN REGION DIRECTOR | 1 | — |
| RICHARD WARD | SOUTHERN REGION DIR. (THRU 04/23) | 1 | — |
| AARON WALTON | WESTERN REGION DIRECTOR | 1 | — |
| ERIC JOHNSON | WESTERN REGION DIR. (THRU 04/23) | 1 | — |
| JOHN GALLEGOS | WESTERN REGION DIRECTOR | 1 | — |
| KAREN HUNT | WESTERN REGION DIR. (AS OF 04/23) | 1 | — |
| JAMES O'DONNELL | EVP FINANCE/TREASURER | 45 | $322,357 |
| ALISON PEPPER | EVP GOVERNMENT RELATIONS | 45 | $472,733 |
| MOLLIE ROSEN | EVP STRATEGY, INSIGHT, INNOVATION | 45 | $474,474 |
| ANN RUBIN | EVP, MARKETING, COMM. & EVENTS | 45 | $306,511 |
| TAHLISHA WILLIAMS 10-22-1223 | EVP, TALENT, EQUITY & LEAR. SOLUTIONS | 20 | $312,304 |
| ADAM COTUMACCIO | CHIEF OPERATING OFFICER | 45 | $519,204 |
| JUAN C SUAREZ | EVP MED HOLDING COMPANIES & GROWTH | 45 | $385,866 |
| GREGORY WALKER | EVP MED INDEP. AGENCIES & RETENTION | 45 | $419,612 |
| ASHWINI KARANDIKAR | EVP MEDIA, TECH & DATA | 45 | $501,820 |
| KRISTINA BARRETT 0423-0623 | VP MARKETING & COMMUNICATIONS | 45 | $31,234 |
| RUPA RAMAN AS OF 0823 | VP MARKETING & COMMUNICATIONS | 45 | $56,398 |
| KIRA LACKS AS OF 1123 | VP, EVENTS & CONFERENCES | 45 | $20,947 |
| ROBERT DUFFY AS OF 1223 | VP, WEBSITE STRATEGY, CONTENT, & OP. | 45 | $5,019 |
| MATTHEW KASINDORF | SVP BUSINESS INTELLIGENCE & INSIGHT | 45 | $262,261 |
| DAVID-ANTHONY POWELL | SVP MEMBER ENGAGE & DEV., CENT. REG. | 45 | $205,547 |
| MARK CAMPANELLA | SVP, ENTERPRISE TECH & DEVELOPMENT | 45 | $284,957 |
| KEVIN FREEMORE | SVP MEDIA, TECH & DATA | 45 | $257,755 |
| NICOLE RIZZO | SVP, BUSINESS INTELLIGENCE & INSIGHT | 45 | $276,048 |
Geographic Focus
Where this funder has awarded grants
Grant Distribution by State
States
Cities
Data last updated March 2026. Sourced from IRS Form 990-PF filings.
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